Emotion is what makes the difference between action and non-action. I can acknowledge the person and paint the perfect dream picture. If there is no emotion attached, people will not take action. Emotion will amplify recognition and ambition. It is why it is in exponential (E). The more emotion you bring into the conversation, the more action the person will take. The best way to do that is to share a story, if possible a personal story. Describe the feelings, the excitement and the magic. Make the person want to experience the same feelings.
With my student, I shared my story about being afraid to swim in a lake when was a child. I explained my journey and how I overcame my fear. Not only I overcame this fear but now water is my happy place. I love being in the water, the sensation of weightlessness and peace. Now, I teach scuba diving and share my passion with people like her who want new and exciting experiences in their life.
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